Rob Frazer

About Rob Frazer

Rob Frazer is a partner in Goranson Bain Ausley’s Austin office and Board Certified in Family Law by the Texas Board of Legal Specialization — a distinction held by fewer than three percent of Texas attorneys. With more than 17 years of legal experience and a trial background that pre-dates his exclusive focus on family law, Rob represents high-asset, educated, and savvy individuals who want to protect what they have built over a lifetime and avoid the destruction of business or personal assets in divorce. His clients include professionals, business owners, C-suite executives, and their spouses.

Rob’s practice centers on cases that demand financial sophistication and trial readiness: high-net-worth divorce, divorce for business owners, business valuation disputes, complex property characterization, and contested custody matters. He works to explain the range of potential outcomes so clients can understand their options and choose the best course of action, leveraging his extensive courtroom and litigation experience when negotiation cannot get the case where it needs to go.

Rob uses a structured approach to decision-making and the overall process — one designed to put clients’ minds at ease and help them make rational, economically sound, well-informed decisions. He encourages clients to look at the big picture and avoid being distracted by frivolous matters. His goal is to help clients reach a productive outcome for their future so they can take care of what is most important — treating everyone involved, including opposing counsel and parties, with dignity and respect.

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What Sets Him Apart

• Board Certified in Family Law by the Texas Board of Legal Specialization. Certified by the Texas Board of Legal Specialization in 2018, after demonstrating substantial trial and case experience, passing peer review, and completing a rigorous specialty examination.
• High-asset and business-ownership focus. Years of casework and published thought leadership on dividing closely-held businesses, LLC interests, restricted stock units, and complex marital estates without destroying the underlying value.
• Frequently in court for his clients. Rob has tried hundreds of family law cases, including multiple jury trials in Travis and the surrounding counties. He litigates actively rather than only negotiating from the sidelines.
• Settlement-focused, trial-prepared. Pursues resolution through perspective and skill, with the litigation depth to escalate decisively when the case calls for it.
• Recognized Austin Bar leader. Named Outstanding Director by the Austin Bar Association for the 2021–2022 Bar Year — peer recognition from the legal community he practices in every day.

Practice Focus

Rob focuses his practice on the family law cases that benefit most from financial depth and trial readiness:

• High-net-worth divorce. Strategic counsel for divorces involving substantial estates, professional practices, executive compensation, restricted stock units, and complex investment portfolios.
• Divorce for business owners. Protecting closely-held businesses, LLCs, and professional practices through divorce — preserving operations, ownership structure, and long-term value.
• Business valuation in divorce. Working with valuation experts to characterize and value businesses, equity interests, and other complex assets within the marital estate.
• Complex property division. Tracing, characterization, and division of separate and community property, including investment accounts, real estate, and reimbursement claims.
• Child custody. Conservatorship, parenting schedules, and decision-making frameworks in cases involving complex family dynamics or significant financial stakes.
• Modification and enforcement. Post-decree work to update or enforce custody, support, and property orders as circumstances change.

Recognition and Credentials

Rob is one of Austin’s most consistently recognized family law attorneys — continuously listed in The Best Lawyers in America© for Family Law since 2019, recognized in The Best Lawyers in America© for Family Law Mediation (2025 and 2026), selected to Texas Super Lawyers by Thomson Reuters every year from 2021 through 2025, named to LawDragon’s 500 Leading Family Lawyers list (2025 and 2026), and selected to Austin Monthly’s Top Attorneys list in 2023 and 2024.

Within the Austin legal community, Rob has held leadership roles across the Austin Bar Association: Board of Directors (2019–2020), Outstanding Director for the 2021–2022 Bar Year, and Bench Bar Planning Committee member. He is a graduate of the Austin Bar / Austin Young Lawyers Association Leadership Academy (2018).

Rob is also a regular contributor to GBA’s Learning Center on the issues that define his practice: business ownership in a Texas divorce, how LLCs are treated in divorce, the tax implications of dividing business assets, and high-net-worth asset allocation. His writing reflects the cases he handles day-to-day.

Beyond the Practice

Rob grew up in Austin (originally from Westlake) and comes from a family with a long legal tradition that dates back to his great-grandfather. He spent his undergraduate years at The University of Texas at Austin before earning his law degree cum laude from St. Mary’s University School of Law in San Antonio. A devoted Christian who follows the Episcopalian faith, Rob takes part in Leaders for Literacy, Bible study, youth sports, and events at St. Michael’s Episcopal Church — and is happy to represent clients of any faith, or none. Outside of work, he is a family man, spending time in Austin with his wife and three children.