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Goranson Bain Ausley Names Legal Marketing Strategist Elizabeth Ferris Chief Marketing Officer

October 26, 2020

Shared Vision and Values Bring Together Two Family Law Industry Leaders

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Elizabeth Ferris, an internationally recognized legal marketing strategist is joining GoransonBainAusley, Texas’ largest family law firm. In naming Ferris to the newly created Chief Marketing Officer position, the divorce and family law firm will build on a value proposition that consistently delivers an exceptional client experience.

“Liz’s passion for and dedication to the firm’s success has been inspiring and contagious over the last ten years,” said Curtis W. Harrison, Managing Partner. “As a consultant, her client-centric focus has driven our success in strategic planning, business development and brand awareness. In joining the GoransonBainAusley family and bringing her considerable talents in-house, she will have a direct hand in shaping and guiding the future growth of our organization.”

Ferris, an internationally recognized thought-leader in family law and collaborative law marketing , has more than 20 years of legal marketing experience. As the founder of Ferris Consulting, she has guided some of the most successful North American and United Kingdom family law firms.

“There is alignment with the firm’s vision and values and my personal belief that family law clients will achieve a better outcome for themselves and their children if they have access to lawyers who put the interests of clients first,” said Elizabeth Ferris. “I’m looking forward to furthering our mission with a team that has a depth of competency and expertise rooted in a culture of mutual respect and collegiality.”

About GoransonBainAusley
GoransonBain Ausley is the largest family law firm in Texas, building on a long-standing record of trustworthy, successful advocacy for clients. For more than 40 years GBA has fostered a constructive and strategic approach to help clients protect assets, control costs, minimize disruption, and achieve the most advantageous results.

In 2020, U.S. News & World Report named GoransonBain Ausley, a Best Law Firm in its U.S. News – Best Lawyers® for family law and family law mediation, an achievement that involved a rigorous independent evaluation process.

The firm has been named a Top Workplace by the Dallas Morning News and a Best Places to Work by the Dallas Business Journal and Austin Business Journal.